77 free lead magnet templates: Canva and beyond

Lead magnet templates make your life a lot easier. First, a lead magnet template will save you time and resources. Your perfect lead magnet has already been designed, all you need to do is add fantastic content. Second, less obvious, a template already has a structure. So you don’t need to think about what to write and how much. Just follow the prompts. As an expert, you know a lot of helpful information, yet it may be challenging to decide what to include in your lead magnet. A template will help you stick to the point.

As a new business owner, you may wonder how to create a lead magnet that actually grows your email list. The success of a lead magnet depends on multiple factors, such as understanding your target audience, quality content, and the right promotion strategy. Use these lead magnet templates, so that you can save time and focus on marketing your lead magnet.

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Creating a lead magnet doesn’t require professional design skills if you use a template. But you will need professional software. The good news, all the resources in this post are totally free. This means you can customize your template at no additional cost. In this post, we’ll look at three tools that make customization easy. In addition to Canva lead magnet templates (the most popular), you will also find Visme and Create Vista.

The best thing about a lead magnet, it can be automatically downloaded. So your lead magnet funnel will grow with no extra effort. Once a user submits a form on your landing page (or wherever you prefer to place it) they will automatically get your lead magnet by email. And you will automatically get their contact details safely stored in the CRM. You can also add them to a lead magnet funnel and send them messages that will convert them from free subscribers to paying clients - all done on autopilot. All the best email marketing tools have this function.

Don't have a landing page yet? You will need one to promote your lead magnet! Get this free landing page template and start booking client appointments today!

Ebook templates

An ebook is a great lead magnet for coaches and consultants. It will work for both B2B and B2C businesses. If you have found yourself teaching your audiences the same thing over and over again, and wish there was an easier way to do it, an ebook is for you.

FREE Canva ebook templates

Canva is the most popular design tool, that helps you create stunning designs without professional skills.

1. Canva ebook template for a business coach

Download the free Canva template for a business coach

2. Canva ebook template for a social media manager

Download the free Canva ebook template for a social media manager

3. Canva ebook template for a self-care coach

Download the free Canva ebook template for a self-care coach

4. Canva ebook template for a mental health coach

Download this free Canva ebook template for a mental health coach

Ready to pay a little more? Even more amazing ebook templates are available with a Pro subscription

Free Visme ebook templates

Visme is not as famous as Canva, but it has been growing more and more popular in recent years. No wonder. They have more templates and their imagery is modern and vivid. It also has a big selection of B2B templates. So if your clients are companies and you need your content to look professional, this design tool is definitely for you!

One thing to know about Visme is that the free plan won’t let you download a pdf. You can still use the shareable link and host your book directly on Visme though. This is not a big issue. Most email marketing automation tools don’t provide hosting for a lead magnet. So you will need to upload your lead somewhere first, and then add a link to your emails.

This may be a bit of a problem if you don’t have your own website yet. However, this is not the case with GetResponse - my favorite email marketing tool. GetResponse allows you to host lead magnets right in the system. No extra steps are needed.

5. Recipe book template for a food blogger

Download this free recipe book template

6. Travel guide template for a travel blogger

Download this free travel guide template for a travel blogger

7. B2B ebook template

Download this clean and professional B2B ebook template

8. Investment ebook template

Download this free investment ebook template

9. A beginner’s guide for designers

Download this free beginner’s guide template for designers

10. Personal finance ebook template

Download this free personal finance ebook template

Ready to invest in your lead magnet? Get Premium membership on Visme and enjoy many more ebook templates. A premium plan will also allow you to download a pdf.

Convertful ebook templates

You can download well-structured 16 ebook templates from Convertful by simply filling out the form. The templates are in PowerPoint, so you don’t need to learn a new tool

11. 101 lifehacks ebook template

Download this 101 lifehacks ebook template and 15 others.

12. Case study ebook template

Download this free case study template and 15 others.

13. How-to guide template

Download this free how-to guide template and 15 others.

14. The ultimate guide template

Download this ultimate guide template and 15 others.

Convertful, who kindly offered these free ebook templates, is an amazing lead generation tool. They focus on interactive features that convert visitors into leads, such as pop-ups, spin-to-win gamification, quiz funnels, segmentation surveys, and so on. So if you have good traffic, but can’t seem to get those emails, definitely try Convertful!

VistaCreate ebook templates

VistaCreate is another Canva alternative for designing beautiful lead magnets. They also have a free plan and allow pdf downloads. This tool is best for lengthy content.

15. Ebook template for an interior designer

Download this free ebook template for an interior designer

16. Ebook template for a fitness coach

Download this free ebook template for a fitness coach

17. Handbook template for a travel blogger

Download this handbook template for a travel blogger

18. Ebook for a writing coach

Download this free guide template for a writing coach

19. Ebook template for a business coach

Download this ebook template for a business coach

20. Ebook for a stylist or a fashion blogger

Download this ebook template for a stylist or a fashion blogger

There are plenty of free ebook templates on VistaCreate for every niche.

Infographics lead magnet templates

Infographics are another great way to grow your email list. Good news: you don’t need as much time for content creation as for an ebook. However, design may take a while. Luckily, with these templates, you can make an infographic lead magnet in no time at all.

In this section, the templates are divided by purpose for ease of use.

Data infographics

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28. Edit on Visme

Visme has more beautiful templates, however just like with ebooks, the free plan does not include a download. With a free plan, you can share your infographic with anyone that has a link. You can then send this link in the first email as your lead magnet. This infographic will be accessible and hosted by Visme, but it will not be downloadable. If you upgrade to a paid plan, you can download files and even embed them into your blog or emails.

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Process infographics

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46. Edit on Visme

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Top X infographics

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Promote your lead magnet! Get a FREE landing page template here

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67. Edit infographic

Checklist templates

A checklist is the easiest and the quickest lead magnet to make. So if you are just getting started with email marketing or testing a new audience, this is a great choice.

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