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  • Irina Kariachkina

77 free lead magnet templates: Canva and beyond

Lead magnet templates make your life a lot easier. First, a lead magnet template will save you time and resources. Your perfect lead magnet has already been designed, all you need to do is add fantastic content. Second, less obvious, a template already has a structure. So you don’t need to think about what to write and how much. Just follow the prompts. As an expert, you know a lot of helpful information, yet it may be challenging to decide what to include in your lead magnet. A template will help you stick to the point.





As a new business owner, you may wonder how to create a lead magnet that actually grows your email list. The success of a lead magnet depends on multiple factors, such as understanding your target audience, quality content, and the right promotion strategy. Use these lead magnet templates, so that you can save time and focus on marketing your lead magnet.


Disclaimer: This project is reader-supported. If you read my content, like a product I recommend, and sign up for a plan, I may receive a small commission. Most tools offer a free trial or a money-back guarantee, which means that unless you’re happy, I don’t get a cent. Check out our Disclosure for more info.


Creating a lead magnet doesn’t require professional design skills if you use a template. But you will need professional software. The good news, all the resources in this post are totally free. This means you can customize your template at no additional cost. In this post, we’ll look at three tools that make customization easy. In addition to Canva lead magnet templates (the most popular), you will also find Visme and Create Vista.


The best thing about a lead magnet, it can be automatically downloaded. So your lead magnet funnel will grow with no extra effort. Once a user submits a form on your landing page (or wherever you prefer to place it) they will automatically get your lead magnet by email. And you will automatically get their contact details safely stored in the CRM. You can also add them to a lead magnet funnel and send them messages that will convert them from free subscribers to paying clients - all done on autopilot. All the best email marketing tools have this function.


Don't have a landing page yet? You will need one to promote your lead magnet! Get this free landing page template and start booking client appointments today!


Ebook templates

An ebook is a great lead magnet for coaches and consultants. It will work for both B2B and B2C businesses. If you have found yourself teaching your audiences the same thing over and over again, and wish there was an easier way to do it, an ebook is for you.


FREE Canva ebook templates

Canva is the most popular design tool, that helps you create stunning designs without professional skills.


  1. Canva ebook template for a business coach

lead magnet template - ebook - small business

2. Canva ebook template for a social media manager


lead magnet template - ebook-social media


3. Canva ebook template for a self-care coach


lead magnet template - ebook - self-care


4. Canva ebook template for a mental health coach


lead magnet template - ebook - mental health

Ready to pay a little more? Even more amazing ebook templates are available with a Pro subscription


Free Visme ebook templates


Visme is not as famous as Canva, but it has been growing more and more popular in recent years. No wonder. They have more templates and their imagery is modern and vivid. It also has a big selection of B2B templates. So if your clients are companies and you need your content to look professional, this design tool is definitely for you!


One thing to know about Visme is that the free plan won’t let you download a pdf. You can still use the shareable link and host your book directly on Visme though. This is not a big issue. Most email marketing automation tools don’t provide hosting for a lead magnet. So you will need to upload your lead somewhere first, and then add a link to your emails.


This may be a bit of a problem if you don’t have your own website yet. However, this is not the case with GetResponse - my favorite email marketing tool. GetResponse allows you to host lead magnets right in the system. No extra steps are needed.


5. Recipe book template for a food blogger


lead magnet template - ebook - cooking recipe

Download this free recipe book template


6. Travel guide template for a travel blogger

lead magnet template - ebook - travel guide

Download this free travel guide template for a travel blogger


7. B2B ebook template


lead magnet template - ebook - marketing

Download this clean and professional B2B ebook template


8. Investment ebook template


lead magnet template - ebook - investment

9. A beginner’s guide for designers

lead magnet template - ebook - design

10. Personal finance ebook template


lead magnet template - ebook - personal finance

Ready to invest in your lead magnet? Get Premium membership on Visme and enjoy many more ebook templates. A premium plan will also allow you to download a pdf.


Convertful ebook templates

You can download well-structured 16 ebook templates from Convertful by simply filling out the form. The templates are in PowerPoint, so you don’t need to learn a new tool


11. 101 lifehacks ebook template

lead magnet template- ebook - lifehacks

Download this 101 lifehacks ebook template and 15 others.


12. Case study ebook template

lead magnet template- ebook - case study

Download this free case study template and 15 others.


13. How-to guide template

lead magnet template- ebook - how to guide

Download this free how-to guide template and 15 others.


14. The ultimate guide template

lead magnet template- ebook - lifehacks - ultimate guide

Download this ultimate guide template and 15 others.


Convertful, who kindly offered these free ebook templates, is an amazing lead generation tool. They focus on interactive features that convert visitors into leads, such as pop-ups, spin-to-win gamification, quiz funnels, segmentation surveys, and so on. So if you have good traffic, but can’t seem to get those emails, definitely try Convertful!


VistaCreate ebook templates

VistaCreate is another Canva alternative for designing beautiful lead magnets. They also have a free plan and allow pdf downloads. This tool is best for lengthy content.


15. Ebook template for an interior designer


lead magnet template- ebook - interior design


16. Ebook template for a fitness coach

lead magnet template- ebook - fitness coach


17. Handbook template for a travel blogger

lead magnet template- ebook - travel


18. Ebook for a writing coach


lead magnet template- ebook - writing


19. Ebook template for a business coach

lead magnet template- ebook - business

20. Ebook for a stylist or a fashion blogger

lead magnet template- ebook - beauty blogger

There are plenty of free ebook templates on VistaCreate for every niche.


Infographics lead magnet templates

Infographics are another great way to grow your email list. Good news: you don’t need as much time for content creation as for an ebook. However, design may take a while. Luckily, with these templates, you can make an infographic lead magnet in no time at all.

In this section, the templates are divided by purpose for ease of use.


Data infographics


lead magnet template- infographic - data - pastel pink
lead magnet template- infographic - data - pastel

lead magnet template- infographic - data - blue and red

To promote your beautiful lead magnet, you need a professional landing page! Get it here at no additional cost. This FREE landing page template is easy to customize and guaranteed to drive sales!

lead magnet template- infographic - data - green

lead magnet template- infographic - data - blue

lead magnet template- infographic - data - red

lead magnet template- infographic - data - orange

lead magnet template- infographic - data - dark blue

Visme has more beautiful templates, however just like with ebooks, the free plan does not include a download. With a free plan, you can share your infographic with anyone that has a link. You can then send this link in the first email as your lead magnet. This infographic will be accessible and hosted by Visme, but it will not be downloadable. If you upgrade to a paid plan, you can download files and even embed them into your blog or emails.



lead magnet template- infographic - data - white

lead magnet template- infographic - data - bright

Process infographics



lead magnet template- infographic - process - photography

lead magnet template- infographic - process  -pastel

lead magnet template- infographic - process - small business

lead magnet template- infographic - process - dark

lead magnet template- infographic - process - green - blue

lead magnet template- infographic - process - timeline

template- infographic - process - handwritten

free template- infographic - process - green and pink

 free template- infographic - timeline - light blue

free template- infographic - process - gold

free template- infographic - process - wine

free template- infographic - process - bright

free template- infographic - process - orange

free template- infographic - process - pastel

free template- infographic - process - travel

free template- infographic - process - design

free template- infographic - process - marketing

free template- infographic - process - modern

Top X infographics


free template- infographic - top tips - business

free template- infographic - top tips - healthy food

free template- infographic - top tips - business growth

free template- infographic - top tips - self-care

free template- infographic - top tips - pastel

Promote your lead magnet! Get a FREE landing page template here
free template- infographic - top tips - plant care

free template- infographic - top tips - skin care

free template- infographic - top tips - student

free template- infographic - top tips - productivity

lead magnet template- infographic - top tips - brown - skincare

free template- infographic - top tips - 7 signs

free template- infographic - top tips - personal finance


free template- infographic - top tips - money management


free template- infographic - fun facts - floral

free template- infographic - top tips - blue and pink

free template- infographic - top tips - marketing

free template- infographic - top tips - beauty

free template- infographic - top tips - health

free template- infographic - top tips - travel

Checklist templates

A checklist is the easiest and the quickest lead magnet to make. So if you are just getting started with email marketing or testing a new audience, this is a great choice.


template- checklist

lead magnet template- checklist

free template- checklist

free template- checklist - gold

free lead magnet template- checklist

free template- checklist - brown


template- weekly checklist

free template- weekly checklist

lead magnet template- checklist - beige

free template- checklist - flower
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